Comments for The EuroComm Blog 2008 http://www.salle.url.edu/EuroComm/blog Innovation through Communication Sun, 12 Oct 2008 20:19:52 +0000 http://wordpress.org/?v=2.2.3 Comment on More Reviews of EuroComm by myspace layouts http://www.salle.url.edu/EuroComm/blog/2008/02/14/more-reviews-of-eurocomm/#comment-40 myspace layouts Fri, 30 May 2008 10:48:10 +0000 http://www.salle.url.edu/EuroComm/blog/2008/02/14/more-reviews-of-eurocomm/#comment-40 I have been reading your blog last couple of weeks and enjoy every bit. Thanks. I have been reading your blog last couple of weeks and enjoy every bit.

Thanks.

]]> Comment on The Next Big Thing: Video Conversations by Daniel http://www.salle.url.edu/EuroComm/blog/2008/01/31/the-next-big-thing-video-conversations/#comment-18 Daniel Sun, 03 Feb 2008 14:01:38 +0000 http://www.salle.url.edu/EuroComm/blog/2008/01/31/the-next-big-thing-video-conversations/#comment-18 Try Flixwagon, they have better quality on any given S60 device. www.flixwagon.com Qik's quality is reasonable for the N95 but on ther devices it's poor. Try Flixwagon, they have better quality on any given S60 device.
www.flixwagon.com
Qik’s quality is reasonable for the N95 but on ther devices it’s poor.

]]> Comment on May I Have Your Attention, Please? by Angie Macdonald http://www.salle.url.edu/EuroComm/blog/2007/12/06/may-i-have-your-attention-please/#comment-9 Angie Macdonald Sun, 09 Dec 2007 20:04:27 +0000 http://www.salle.url.edu/EuroComm/blog/2007/12/06/may-i-have-your-attention-please/#comment-9 Thanks for this interesting real life example of the back channel, Mark. Your description of the McDonald's video was so vivid, I really want to see it now! Thanks for this interesting real life example of the back channel, Mark. Your description of the McDonald’s video was so vivid, I really want to see it now!

]]> Comment on May I Have Your Attention, Please? by Marc Wright http://www.salle.url.edu/EuroComm/blog/2007/12/06/may-i-have-your-attention-please/#comment-8 Marc Wright Sat, 08 Dec 2007 16:47:26 +0000 http://www.salle.url.edu/EuroComm/blog/2007/12/06/may-i-have-your-attention-please/#comment-8 Thanks Angie for highlighting a phenomenon that is little understood but which will have huge impact on conference presentations in the future. I used a backchat system at a conference last June on Social Media. It seemed like a good idea at the time. The conference was on the theme of the crossroads of Employee Engagement and Social Media, so we invited David Fairhurst, top People Director of McDonald's, to present on how he is using video to combat the poor opinion of their employer brand. He was assisted in this by Pete Stevenson, Creative Director of The Edge Picture Company who made the award-winning programme. The audience tended to share the public's view of McDonald's employer brand (or maybe confused it with the product brand). So they agreed with the video's title: "Is your mother embarrassed about where you work?" However, it was screening the video in its entirety that put the pickle among the mayonnaise. The film is a superbly crafted piece of emotional drama and the conference audience felt suitably manipulated. Suddenly the argument was not about saturated fats but the use of video as a propaganda tool. David Fairhurst is an old hand at facing down opposition to his employer's products, and sailed over the controversy. Indeed he was voted recently by HR Magazine as the 4th most influential HR manager in the UK (Number 3 was Charles Handy!) so he must be used to the arguments and took the brickbats (and the compliments) in his stride. But the surprise was the strength of feeling about the video itself. Pete Stevenson found himself justifying the reasons for making a professional programme (the lead was played by an actress) that was so beautifully written, shot and directed. Comments on te backchat channel included: "A much idealised view I am afraid. emotionally strong messages can still be propaganda, doesn't make it true" "McDonalds the musical" The speakers felt wounded and challenged by such instant criticism. I suspect that the audience felt rather liberated. Thanks Angie for highlighting a phenomenon that is little understood but which will have huge impact on conference presentations in the future.
I used a backchat system at a conference last June on Social Media. It seemed like a good idea at the time. The conference was on the theme of the crossroads of Employee Engagement and Social Media, so we invited David Fairhurst, top People Director of McDonald’s, to present on how he is using video to combat the poor opinion of their employer brand. He was assisted in this by Pete Stevenson, Creative Director of The Edge Picture Company who made the award-winning programme.
The audience tended to share the public’s view of McDonald’s employer brand (or maybe confused it with the product brand). So they agreed with the video’s title: “Is your mother embarrassed about where you work?”
However, it was screening the video in its entirety that put the pickle among the mayonnaise. The film is a superbly crafted piece of emotional drama and the conference audience felt suitably manipulated. Suddenly the argument was not about saturated fats but the use of video as a propaganda tool.
David Fairhurst is an old hand at facing down opposition to his employer’s products, and sailed over the controversy. Indeed he was voted recently by HR Magazine as the 4th most influential HR manager in the UK (Number 3 was Charles Handy!) so he must be used to the arguments and took the brickbats (and the compliments) in his stride.

But the surprise was the strength of feeling about the video itself. Pete Stevenson found himself justifying the reasons for making a professional programme (the lead was played by an actress) that was so beautifully written, shot and directed.
Comments on te backchat channel included:

“A much idealised view I am afraid. emotionally strong messages can still be propaganda, doesn’t make it true”

“McDonalds the musical”

The speakers felt wounded and challenged by such instant criticism. I suspect that the audience felt rather liberated.

]]> Comment on EuroComm Bloggers by ZenGuide » Launch of the EuroComm Blog http://www.salle.url.edu/EuroComm/blog/2007/10/02/eurocomm-bloggers/#comment-7 ZenGuide » Launch of the EuroComm Blog Sun, 28 Oct 2007 09:12:00 +0000 http://www.salle.url.edu/EuroComm/blog/2007/10/02/eurocomm-bloggers/#comment-7 [...] Guest-bloggers include business communicators who will be speaking at the conference - they will be sharing their personal views on the blog in advance of the conference. There is also a core team of bloggers, including IABC members Marc Wright of simply-communicate.com, the online communications magazine, Kevin Keohane of SAS, the branding agency and Yang-May Ooi of ZenGuide, the social media consultancy as well as web usability expert, Giles Colborne of cxpartners, the usability professionals. [...] […] Guest-bloggers include business communicators who will be speaking at the conference - they will be sharing their personal views on the blog in advance of the conference. There is also a core team of bloggers, including IABC members Marc Wright of simply-communicate.com, the online communications magazine, Kevin Keohane of SAS, the branding agency and Yang-May Ooi of ZenGuide, the social media consultancy as well as web usability expert, Giles Colborne of cxpartners, the usability professionals. […]

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